User Experience Design

Coursework Assignment Brief

Academic year and term: 2019 / 20 – Semester-1, Year 2
Module title: User Experience Design
Module code: QAC020N252A
Module Convener: Sharjeel Aslam
Learning outcomes assessed within this piece of work as agreed at the programme level meeting On successful completion of this module students will be able to: Demonstrate knowledge and understanding of UX/UI design principles and techniques and evaluate their usefulness in the design and development of interactive interfaces. Identify and evaluate usability, accessibility, professional and ethical standards relating to the design and development of interactive systems. Demonstrate an ability to design, test and evaluate interfaces using UX design principles.
Type of assessment: The word count for this assignment is 3000 words. Students will design and develop a UI, based on a UX scenario, using appropriate UX design principles.
Assessment deadline: 19-12-2019 before 2pm


This assignment comprises 100% of the assessment weighting for this module, and covers all learning outcomes. Students will design and develop a UI based on a UX scenario, using appropriate UX design principles, and develop a 3000-word report to demonstrate knowledge and understanding of UX design principles and practical approaches. Students will have access to formative feedback on each task set in workshops, thereby helping them to refine their approach to the summative tasks that have been set.


OnlineAuct is an international online auction company which is looking to design and develop an effective up to date system to cater for the needs of their growing business. Due to the rapid increase of online auctioning and to stay ahead of its competitors, the company has decided to improve the layout of its existing system in order to improve its customer experience.

For the purpose of this assignment, you are required to improve the user journey of the following online auction services. Consider the website, mobile and iPad-friendly design

  • Customer login
  • Customer search for products
  • Customer Buying history
  • Customers payments
  • Admin Login
  • Admin search for all bidders/buyers


Report – 3000 words [100%]

You will demonstrate critical appraisal of the UX theory, design and implementation skills required for the design and implementation of a prototype system for the online store.

You are required to implement a full lifecycle UX analysis and design, utilising Jesse James Garrett’s methodology for designing digital products.

Marking Criteria

Description Marks
Perform, Conduct, Evidence and Document Strategy Plane Research – 20%
Conduct research on interviewing techniques and design a UX qualitative interview questionnaire 10
Construct at least two user personas based on evidence gathered during user research. 10
Apply UX Principals and Data to Scope Plane Outline – 20%
Apply data gathered from UX data and User Personas to implement UCD principles into process and task design. Demonstrate application through 2 user stories or suitable UX process mapping techniques. 20
Create Application Structure and Information Architecture for Structure Phase – 15%
Implement Information Architecture concepts to create an effective navigation structure. 15
Wireframe Implementation for Skeleton Plane – 20%
Implement high fidelity wireframes (customer login, customer search, Admin Login, Admin search for all buyers and bidders) 10
Test wireframes with users to prove hypothesis on process development 10
Implementing UI Prototypes, Styles guides and Branding for the Surface Plane – 10%
Design and implement style tiles and guides – apply UX and branding concepts 10
Conclusion and Recommendations – 10%
Provide a critical appraisal of usability and accessibility considerations for the successful implementation of a prototype solution in an organisation using UX design theory and best practices. 10
Credits page – 5%
Provide references and sources utilising the Harvard standard 5
Total 100 Marks

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