Introduction

The main purpose of phase 3 is to capitulate upon phases 1 and 2 regarding the sports and fitness apparel store. It would help in the derivation of comprehensive solutions concerning phases 1 and 2 in an effective manner. The five variables used for research design in phase 2 would also be analysed in a proper manner as far as the methodologies pertaining to the research are concerned. Phase 3 would also use the tool PESTLE to imply an effective analysis as far as the factors are concerned. The aspect of market segmentation would also be taken into consideration for phase 3. The answers to the interview questions would be analysed in a proper manner thereby implying the authenticity of the sources regarding such answers accordingly. In this regard, phases 1 and 2 would be referred to accordingly. The reviews of interviews at the personal level would also be analysed in an effective manner thereby implying the incredible aspects of interviews accordingly. The tool that would be used to capitulate upon the interview questions would be the stakeholder analysis. The procedures regarding the formulation of the interview questions would also be highlighted accordingly (Wang & Lv, 2019). It would help in the addressing of the questions in an effective manner as far as the positive responses are concerned. As a result, the reviews of the participants by the virtue of questionnaires would be analysed in a proper manner. Finally, a suitable conclusion would be provided summarizing all three parts of phase 3 accordingly.

Part 1

As far as the remaining questions are concerned, the answers would be derived by the virtue of a questionnaire which would be helpful in the conclusion relating to proper feedback in terms of the reviews for the Sports and Fitness Apparel Store accordingly. In primary data collection we use A+B+C method to gather the information from phase 1 and phase 2. In method A there are questions from commencing phase which are still unanswered. In B there are questions from phase 2 which are not answered such as: –

Determine the potential beneficiary of the store and what are relationship among them an identify their power, interest and how much influence they have on our business

In C there are questions regarding the social methods of research which are helpful to our organization in our work such as: –

What would we the profit margin in the product?

Which brand should be sold more in the store?

The approaches of the stakeholders would be analysed in a detailed manner as far as their views and opinions are concerned. The interests of the people involved in the project would be considered in a proper manner thereby catering to their needs in an effective manner as far as the desired results are concerned. The addressing of the interests in the desired manner is the key thing regarding the Sports and Fitness Apparel Store as far as the needs of the purchasers and potential investors are concerned. It would help in the derivation of the answers to the remaining interview questions in a proper manner thereby leading to the desired results as far as the aims and objectives are concerned. As a result, the stakeholders’ interests would be analysed in an effective manner as far as the comprehensive solutions are concerned. Apart from, the stakeholders, the people who have ideas and knowledge regarding the sports industry would also be interviewed in an incredible manner (Stadnyk & Sereda, 2016).

Power
	Low Power	Medium Power	High Power
Level Of I N T E R E S T	High	Competitors	Manager Employees	Customers
Medium	Bank for Loan	Investors	Local Authorities
Low	NGO’s	Government Inspection Authorities	Distributors Suppliers

Table 1: Stakeholder Analysis

It would play a key role in the application of the relevant information regarding the addressing of the interview questions in a comprehensive manner as far as the satisfactory answers are concerned. The people connected with the Sports and Fitness Apparel Store along with the sports industry would be interviewed in a proper manner. The people who are adept and skilled in sports management would also be interviewed accordingly thereby leading to the achievement of the desired goals and objectives. The people who are connected to the health industry such as doctors and medical practitioners would also be interviewed in an incredible manner. Doctors and medical practitioners are interviewed because to know from them about the properties of the product which helps to athlete in their performance. The aspects of innovativeness and integrity would also be analysed in a proper manner. Two structured and two unstructured interviews would be conducted in the desired manner thereby implying the derivation of the desired outcomes as far as the addressing of the remaining questions in an efficient manner is concerned accordingly. The people to be interviewed are to be treated with utmost respect and dignity if the desired results are to be achieved in a proper manner. As a result, the ethical considerations are to be analysed prior to the commencement in terms of interviews as far as the formulation of questionnaires is concerned. In this matter, the approval of the ethics committee would be the key thing with respect to the consideration of ethics in terms of the conducting of interviews accordingly. It would imply the importance relating to compliance with ethics in an appropriate manner. One interviewed also conduct of my friend who has shop in Vancouver of sports. This interview is conduct from the non-stakeholder to know the behaviour of the customer and to know more about the sports and fitness apparel store.

Part 2

The questionnaire is to be designed in a lucid manner which would help in the understanding of the questions for the interviews in a feasible manner thereby implying the absence of difficulties and hindrances as far as complex issues are concerned. Plus, training will give to the interviewer for proceeding good and effective interview. First, question will make, and interviewer will do practice on the questions again and again for the better interviews. Also, more focus will be put on the BIAS to proceed the interview. More information will collect regarding the topic and how to take interview to motivate the interviewer. Notes will take during the interview to overview the idea of the interview like what they think and what they want in the sports and fitness apparel store. The categories of questions are to be divided in the desired manner thereby implying the facilitation of the ease for the participants to derive the answers to the questions in a proper manner as far as the effectiveness in the responses is concerned accordingly. The language of the questions is to be made easily understandable for the participants. The questionnaires are to be made available online and the participants are to be briefed about the access to the websites in advance in the desired manner thereby implying the involvement of participants effectively. It would help the participants to be enthusiastic about the surveys regarding the Sports and Fitness Apparel Store accordingly thereby leading to their satisfaction at the maximum level accordingly (Chao, 2015). The participants are to be convinced in advance regarding the beneficial outcomes for them as a result of the interviews thereby leading to the results as purported so with respect to the Sports and Fitness Apparel Store. The main purpose about the questions would also have to be briefed to the participants in an effective manner thereby implying the objectives regarding the Sports and Fitness Apparel Store that need to be achieved accordingly. It would motivate the participants to express their enthusiasm regarding the questionnaire to a considerable extent as far as the positive results are concerned.

Part 3

The interviews were conducted in a manner that implied orderliness as far as the aspect of an organised system is concerned. The interviewees were made comfortable in the best possible manner thereby implying the aspect of undertaking a friendly approach towards them as far as the recording of their responses in an incredible manner is concerned accordingly. The guidelines to the questionnaires were also made available with respect to the aiding of the participants in the manner as purported so. The interviews took place without any major hindrances or impediments (Haro-González, Pérez-Ordás, Grao-Cruces, Nuviala, & Nuviala, 2018). The approach undertaken for the interviews was to imply that the interviewees do not feel intimidated or experience difficulties with respect to the answering of the questions in an appropriate manner as far as the positive results are concerned. The interviews had to be geared towards the relevant solutions regarding Sports and Fitness Apparel Store thereby being beneficial for the interviewees involved accordingly. The interviewees were convinced in an effective manner in order to be engaged on a full-fledged basis to express their views and opinions. Additionally, telephonic interviews were also conducted for the participants who had difficulties with face to face interviews accordingly. The elements that were taken into consideration with regard to the conducting of interviews include research strategies, the levels of the involvement of the researcher, the setting of the research, the target population for the conducting of interviews and the aspect of a timeframe as implied by the second phase. It helped in the collection and analysis of the relevant data as a result of the interviews in a significant manner. The political, environmental, social, technological, legal and economic aspects regarding the Sports and Fitness Apparel Store have also been considered in phase two along with the aspects relating to marketing such as promotion, product place and price have also been taken into consideration for the Sports and Fitness Apparel Store in order to conduct interviews.

Conclusion

It can be concluded by stating that phase 3 of the Sports and Fitness Apparel Store is justified and appropriate. The aspect relating the answering of the remaining questions in an effective manner has been analysed as far as the gathering of the sources of the relevant information is concerned. The analysis of the stakeholders has also been conducted in an effective manner thereby leading to the reviews in terms of their interests and needs accordingly as far as the desired results are concerned with respect to the achievements of aims and objectives. The aspect of questionnaires has also been analysed in a detailed manner with regard to the framing of questions in a simple and lucid manner so as to facilitate the ease of understanding of the questions for the participants thereby leading to effective outcomes accordingly. The aims and objectives that are to be achieved as a result of the questionnaires have also been demonstrated and explained thereby leading to the benefits and effectiveness of the questionnaires. The approaches relating to the conducting of interviews have also been described with reference to the comprehensive and beneficial outcomes for interviewees accordingly. In this regard, the aspects relating to making interviewees comfortable have also been considered thereby leading to the desired results. In a nutshell, phase 3 has been analysed in terms of the analysis of the questions relating to the interviews accordingly.

References

Chao, R.F., (2015). The impact of experimental marketing on customer loyalty for fitness clubs: Using brand image and satisfaction as the mediating variables. The journal of international management studies, 10(2), pp.52-60.

Haro-González, M., Pérez-Ordás, R., Grao-Cruces, A., Nuviala, R. & Nuviala, A., (2018). Female users of unisex fitness centers and of fitness centres exclusive for women: satisfaction. International Journal of Sports Marketing and Sponsorship, 19(4), pp.384-395.

Stadnyk, S. & Sereda, N., (2016). The marketing analysis of competitiveness of fitness-clubs in Kharkiv. Slobozhanskyi herald of science and sport, (6 (56)), pp.97-100.

Wang, J. & Lv, B., (2019). Big data analysis and research on consumption demand of sports fitness leisure activities. Cluster Computing, 22(2), pp.3573-3582.

Mateusz Bąska, Helena Dudycz, & Maciej Pondel. (2019). Identification of advanced data analysis in marketing: A systematic literature review. Journal of Economics and Management, (1), 18. https://doi.org/10.22367/jem.2019.35.02

Fitness Clothes That Actually Fit. (cover story). (2017). Prevention, 69(9), 50–59. Retrieved 25^th September ,2019 from https://search.ebscohost.com/login.aspx?direct=true&db=awh&AN=124766237&site=eds-live&scope=site

OPENSHAW, J. (2017). The Fashion of Fitness. Frame, (117), 146–151. Retrieved 25^th September,2019 from https://search.ebscohost.com/login.aspx?direct=true&db=vth&AN=123749980&site=eds-live&scope=site

Quantzig. (10AD, Winter 2018). Marketing Mix Engagement for a Leading Sports Apparel Brand – A Quantzig Case Study. Business Wire (English). Retrieved 25^th September 2019 from https://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=bizwire.c86686392&site=eds-live&scope=site

Opinderjit Singh Oscar 8623323

Ravneet Kaur 8623244

Sandeep Kaur 8648583

Date: – November 07, 2019

Number of words: – 3921

Appendix 1

Structured Questionnaire

Interview 1

Question 1: What is the future for the Sports and Fitness Apparel Store?

Answer: The future of the sports and fitness store will be great and successful as now people are becoming fitness freak because most of them live sedentary life style, in which there is fewer physical activities which further give birth to many health problems, dint of this most people prefer to join the Gym and fitness centres. Gym and fitness centre are now becoming favourite part time activity of people, so they prefer to wear suitable cloth for the gyms, even some of the gyms have special restriction for clothes. For example, in Conestoga college’s gym they prefer to wear lour and t-shirts. Also, some sports like badminton, tennis, football, basketball or etc. are also people’s best time passing game in their mean time and they would prefer to play in open park that’s why buy their own rackets and balls to enjoy in their free time which is not fixed because of their busy and hectic schedule.

Question 2: What would be the uniqueness of marketing strategy for the Sports and Fitness Apparel Store?

Answer: Marketing strategies should be attractive and eye catching. As we all know advertising on moving vehicles by LCD’s or LED’s, tv, social sites and banners are best way to advertise about anything. Firstly, advertising by moving vehicles it is best to increase selling product because most of the person using buses even when buses are moving on roads it will be eye catching for all people who are in the cars also. Secondly, social media is the best option to promote something because social media is free of cost and all over the world’s people are using this, there no one who is not using of any social media. It will easily attract that kind of people who are willing to buy sports and fitness apparel.

Question 3: What would be the aspect of planning about advertising and campaigning for the Sports and Fitness Apparel Store?

Answer: The main aspect of planning about advertising and campaigning for the store is to attract more and more customers and to benefit the customers. The main purpose of advertising is to attract customers and to maximise the profit of the organization. So, the advertisement must be attractive as the theme should be colourful, eye catching and with a short story. Advertising plays a vital role in the success of a business as it is the first thing by the help of which customers get to know about the available products and services in the market. So, it would be very beneficial for the sports and fitness store as advertising fulfil the main aspect of the store that is to generate profit by giving good products and services to the customers which will be attracted by the promotion strategies of the store.

Question 4: How would the stakeholders be benefitted by the strategy formulated and implemented in the Sports and Fitness Apparel Store?

Answer: The stakeholder would be benefitted by the strategy in many ways as customers and consumers get quality of products and services from the store and

the profit which store will generate from the customers will help in fulfilling the other work of the store such as help in giving the salary to employees and wages to the worker and help in the fulfilment of the resources, as well as it will also help in the maintenance of the store.

Appendix 2

Question 5: Are there any areas where improvements can be made?

Answer: Yes, the are many areas in which improvements may made time to time. Such as the interior of the store will we renovate as the store will achieve the success in future. The quality and quantity will also improve with the passage of the time. Along with this, we will focus on giving the quality of our services, as we will take the feedback from each and every customer who will visit our store and if the mention any suggestions for our store then we will definitely work on it and implement the suggestion of the customers for the improvements of the store. The opening phase of the store will be difficult, but we will make time to time changes for the betterment of the store and for the successful future of the store.

Question 6: What are your personal recommendations regarding the Sports and Fitness Apparel Store?

Answer: My personal recommendation for the sports and fitness apparel store is that if it is possible the store should need to add more sports brands so that the customers can get each and everything under one roof because every customer have different taste and preference regarding the brands and their quality and I also recommend that the different type of product may available in the store which the customers need for any activity which is related to the fitness and Gym such as shoes, T-shirts, lower and sports material such as basketball, football, rackets, net and so on, so that the goodwill of the store will increase in the nearby future and the store will gain the loyal customers, which will be very helpful for the success of the store in the future

Question 7: What steps and measures are being taken for achieving a competitive advantage?

Answer: There are many steps which will be taken to gain the competitive advantage. The very first and foremost step is to give the quality of products and services with reasonable price to the customer as if the store will give the good quality of products in a reasonable price then it will help in gaining the competitive advantage. The second one is giving more advertisements. For example: Coca- Cola and Pepsi are almost similar products according to their taste and colour, but Coca-Cola is more popular than Pepsi because Coca-Cola give more advertisements as compare to the Pepsi. So, advertisement is also very important in gaining competitive advantage. The next one is services; services are intangible asset of a company. If the store will give good services as compare to the competitors than it will also help in gaining the competitive advantages.

Question 8: What would be the goals and objectives for the Sports and Fitness Apparel Store in the long run?

Answer: The long term goal and objective of the store is to make loyal customers by giving them the quality of products and services and other long term goals are getting the leadership in the market from our competitors, profitability by satisfying the needs of the customers, return on the investment which we made in the opening of the store, good relation in the market, satisfaction the employees by retaining them with the fair decision making, gaining goodwill for the store in the market.

Interview 2

Question 1: What is the future for the Sports and Fitness Apparel Store?

Appendix 3

Answer: Well, it depends upon the marketing strategies and how store member deal with their customers. Day by day people get involved in the sports and fitness area if store provide good quality product and union product then the store will proceed to in future,

Question 2: What would be the uniqueness of marketing strategy for the Sports and Fitness Apparel Store?

Answer: Marketing strategy plays an important role in any business to get success. Store must choose where we can promote our product and store. In this store should follow the 6 w’s to promote their product.

Question 3: What would be the aspect of planning about advertising and campaigning for the Sports and Fitness Apparel Store?

Answer: Advertising and campaigning should do where athletes do their practice like near to the gym and sports ground. Holding can also place near to it. This is done to attract the people to our store.

Question 4: How would the stakeholders be benefitted by the strategy formulated and implemented in the Sports and Fitness Apparel Store?

Answer: Stakeholder can get best service from the store. Those stakeholders are invested in the store they can earn profit if the strategy formulate good. It also attracts more stakeholders to the store and for investment with that store can expand their business.

Question 5: Are there any areas where improvements can be made?

Answer: Opening a business is very challenging. Store member should do first risk analysis and implement every step to jump the hurdles which comes in the business.

Question 6: What are your personal recommendations regarding the Sports and Fitness Apparel Store?

Answer: Personal recommendations are selling good quality products. Deal customers with smile and listen their choose and help them to find best product for them. Sell those products which are trending and have good profit margin.

Question 7: What steps and measures are being taken for achieving a competitive advantage?

Answer: Try to overcome the competitor in market by selling good and best product. Analysis every step taken by the competitor.

Question 8: What would be the goals and objectives for the Sports and Fitness Apparel Store in the long run?

Answer: Goals and object is to make good relationship with customer and other stakeholders by selling good product. Also, to gain profit from store business.

Unstructured Interview

Interview 1

Appendix 4

What brand should store sell most?

Answer: I believe the store should sell Nike and adidas brand.

Why this brand only?

Answer: Because of brands are very famous in people. They also produce good product.

What kind of sports item should store sell most?

Answer: Every item which adidas and Nike produce plus gym equipment.

Are there any other item store should sell on their store?

Answer: In Canada winter sports are very famous so, winter sports equipment is best product to sell.

Why you choose this location?

Answer: People can easily approach our store.

Do you think your store earn profit from business?

Answer: By gaining loyalty from the customers and selling good products.

How you will hire employees?

Answer: By indeed.

Any reward for the customer?

Answer: Will withdraw lucky customers and clearance sale for the customers.

Interview 2

What brand should store sell most?

Answer: I think the store should sell Nike brand.

Why this brand only?

Answer: Because it has good market and value. People like Nike.

What kind of sports item should store sell most?

Answer: Store should sell shoe more. Because Nike basically shoe brand and profit margin is more.

Are there any other item store should sell on their store?

Answer: Hoodies, track pants.

Why you choose this location?

Appendix 5

Answer: People live nearer to this place and other shopping mall are near to this place.

Do you think your store earn profit from business?

Answer: Well its upon their selling strategies.

How you will hire employees?

Answer: Walk-in interview should we taken.

Any reward for the customer?

Answer: They can purchase gift cards which help to earn point and it helps in shopping and discount.