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Assessment Task
In pairs, you are required to:
• Identify an organisation that is currently facing strategic threats
• Plan, film and submit a five-minute video presentation
• Address these threats with specific reference to the course content.
Please refer to the Task Instructions for details on how to complete this task.
Context
The assessment of this subject supports students in developing their skills and knowledge in
the foundational management topics that include external environmental assessment,
problem diagnosis, strategy development, and the consideration of cultural and ethical
contexts. It requires students to have a well-formed view of contemporary issues in various
industries across Australia and overseas, and the ability to identify key issues governing the
strategic options available to those firms. It additionally requires students to develop
competencies in non-traditional, but increasingly important communications techniques such
as video and audio presentation.
| ASSESSMENT 1 BRIEF | |
| Subject Code and Title | MGT604 Strategic Management |
| Assessment | Industry Based Case Study Video Presentation |
| Individual/Group | To be completed in Pairs |
| Length | 5 minutes |
| Learning Outcomes | The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts d) Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk Submission |
| Submission | By 11.55pm AEST/AEDT Sunday End of Module 2.2 (Week 4) |
| Weighting | 20% |
| Total Marks | 100 marks |
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Instructions
You will be placed into pairs by your facilitator.
Working in pairs, you are required to identify an organisation that is currently facing strategic threats
and plan, film and submit a five-minute video presentation addressing these threats with specific
reference to the course content. Some examples include;
• Disruptive technologies;
• Shifts in regulatory focus;
• Competition from overseas organisations;
• Structural shifts in industry composition; or
• Market consolidation and shakeout.
PowerPoint/Prezi slides are not to be used.
You will need to find ways of addressing the audience in a compelling manner, paying
attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective
and overall impact. Both members of the pair are required to spend approximately equal time
on camera.
Presentation Content
In the presentation, students are required to:
• Introduce yourself and the presentation topic. State briefly the key issues your
presentation will cover
• Introduce the organisation that is being analysed
• Flesh out the major threats that the organisation is facing
• Propose possible strategies addressing the identified threats, and
• Display a thorough understanding of the concepts related to strategic management and
threat identification.
Presentation Questions
Presentations should address the following questions, along with any other relevant points:
• How has the organisation established a track record of success?
• What is the organisation’s core value proposition, and which target market does it seek
to address?
• What threats have altered the strategic circumstances of the organisation?
• What are the organisation’s prospects for the future?
• What would you recommend management do to better address these threats?
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately
referenced and academically written according to the Academic Writing Guide. Students also need
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to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure
and subsequent penalties for academic misconduct. These are viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
Submission Instructions
(1) Creating your video presentation
• Create a short video presentation (Length: 5 minutes) on your chosen organisation
o Be specific and clear, as you will be assessed on originality and authenticity.
• Your presentation must be in a video format (mp4, MOV, etc.) for uploading into
Blackboard (refer to the link below).
(2) Uploading your video presentation
• Detailed instructions on compressing (if necessary) and uploading your video
presentation is available at: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_4044_1
&content_id=_387629_1&mode=reset
• Submit the recorded video along with a signed cover sheet via the Assessment link in
the main navigation menu in MGT604 Strategic Management.
• After uploading your video presentation, retain a copy in a safe place.
• The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
• Feedback can be viewed in My Grades.
Students should use the brief to guide what to include in the assessment and the following
rubric to inform the standard required.
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Assessment Rubric
| Assessment Attributes |
Fail (Yet to achieve minimum standard) 0-49% |
Pass (Functional) 50-64% |
Credit (Proficient) 65-74% |
Distinction (Advanced) 75-84% |
High Distinction (Exceptional) 85-100% |
| Insightfulness of analysis Percentage for this criterion = 30% |
Demonstrates no awareness of context and/or purpose of the assignment. Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Viewpoints of experts are taken as fact with little questioning and critical thinking. |
Demonstrates limited awareness of context and/or purpose of the assignment. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. |
Demonstrates consistent awareness of context and/or purpose of the assignment. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. |
Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Demonstrates cultural sensitivity. |
The presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity. |
| Application of theory to the circumstances being described Percentage for this criterion = 30% |
Limited understanding of key concepts required to support the case study. |
Knowledge or understanding of the field or discipline. Resembles a recall or straightforward summary of key ideas. |
Thorough knowledge or understanding of the field or discipline/s. Supports personal |
Highly developed understanding of the field or discipline/s. Discriminates between assertion of |
A sophisticated understanding of the field or discipline/s. Systematically and critically |
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| Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. |
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. |
opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. |
personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. |
discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. |
|
| Presentation Style Percentage for this criterion = 20% |
Unprofessional presentation style demonstrating a lack of connection with the audience and their requirements. Difficult to understand, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. |
Unprofessional or difficult to understand presenters delivering content they either don’t understand or cannot effectively communicate. Poor editing gets in the way of audience appreciation and the general feeling is the presentation was something of a waste of time. |
The audience is content to watch and has their interest maintained throughout. Many improvements could be made through attention to detail and empathising with the audience, but key messages are delivered in a way that is relatively straightforward to understand. |
The audience is engaged and attracted to the messaging. The presenters are confident and can be easily understood. The audience builds empathy with them and the story they are telling. The audience wants the video to continue and are keen for future instalments. |
Professional and confident presentation style. Strong and authentic connection to the viewer with sincere and well articulated arguments. Discussion is concise and on point, and inherently interesting. Excellent editing keeps the pace moving and the choice of backgrounds and related content is |
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| Discussion rambles, little regard for editing or keeping the presentation interesting. The audience can’t wait for this to end. |
The audience is interested and annoyed in almost equal measure. |
exciting and interesting to the audience. |
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| Technical Quality Percentage for this criterion = 20% |
Poor sound, significant levels of ambient noise, faces in darkness, little attention to detail. |
Sound and vision not good but tolerable. |
Sound and vision acceptable. |
Sound and vision very good. |
Care has been taken in producing the presentation. Attention has been made to lighting and audio quality. The video demonstrates the competencies associated with effective remote communication |
| The following Subject Learning Outcomes are addressed in this assessment | |
| SLO a) | Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts |
| SLO d) | Consider the external environment of an organisation and analyse capabilities that can enhance potential market opportunities and manage risk Submission |