Strategic Management

MGT604 Assessment 1 Brief Page 1 of 6
Assessment Task
In pairs, you are required to:
• Identify an organisation that is currently facing strategic threats
• Plan, film and submit a five-minute video presentation
• Address these threats with specific reference to the course content.
Please refer to the Task Instructions for details on how to complete this task.
Context
The assessment of this subject supports students in developing their skills and knowledge in
the foundational management topics that include external environmental assessment,
problem diagnosis, strategy development, and the consideration of cultural and ethical
contexts. It requires students to have a well-formed view of contemporary issues in various
industries across Australia and overseas, and the ability to identify key issues governing the
strategic options available to those firms. It additionally requires students to develop
competencies in non-traditional, but increasingly important communications techniques such
as video and audio presentation.

ASSESSMENT 1 BRIEF
Subject Code and Title MGT604 Strategic Management
Assessment Industry Based Case Study Video Presentation
Individual/Group To be completed in Pairs
Length 5 minutes
Learning Outcomes The Subject Learning Outcomes demonstrated by successful
completion of the task below include:
a) Critically examine how strategic management and
core competencies can build and sustain
competitive advantage in different organisational
contexts
d) Consider the external environment of an organisation
and analyse capabilities that can enhance potential
market opportunities and manage risk Submission
Submission By 11.55pm AEST/AEDT Sunday End of Module 2.2 (Week 4)
Weighting 20%
Total Marks 100 marks

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Instructions
You will be placed into pairs by your facilitator.
Working in pairs, you are required to identify an organisation that is currently facing strategic threats
and plan, film and submit a five-minute video presentation addressing these threats with specific
reference to the course content. Some examples include;
• Disruptive technologies;
• Shifts in regulatory focus;
• Competition from overseas organisations;
• Structural shifts in industry composition; or
• Market consolidation and shakeout.
PowerPoint/Prezi slides are not to be used.
You will need to find ways of addressing the audience in a compelling manner, paying
attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective
and overall impact. Both members of the pair are required to spend approximately equal time
on camera.
Presentation Content
In the presentation, students are required to:
• Introduce yourself and the presentation topic. State briefly the key issues your
presentation will cover
• Introduce the organisation that is being analysed
• Flesh out the major threats that the organisation is facing
• Propose possible strategies addressing the identified threats, and
• Display a thorough understanding of the concepts related to strategic management and
threat identification.
Presentation Questions
Presentations should address the following questions, along with any other relevant points:
• How has the organisation established a track record of success?
• What is the organisation’s core value proposition, and which target market does it seek
to address?
• What threats have altered the strategic circumstances of the organisation?
• What are the organisation’s prospects for the future?
• What would you recommend management do to better address these threats?
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately
referenced and academically written according to the Academic Writing Guide. Students also need

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to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure
and subsequent penalties for academic misconduct. These are
viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
Submission Instructions
(1) Creating your video presentation
Create a short video presentation (Length: 5 minutes) on your chosen organisation
o Be specific and clear, as you will be assessed on originality and authenticity.
Your presentation must be in a video format (mp4, MOV, etc.) for uploading into
Blackboard
(refer to the link below).
(2) Uploading your video presentation
Detailed instructions on compressing (if necessary) and uploading your video
presentation is available at:
https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_4044_1
&content_id=_387629_1&mode=reset
Submit the recorded video along with a signed cover sheet via the Assessment link in
the main navigation menu in MGT604 Strategic Management.
After uploading your video presentation, retain a copy in a safe place.
The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
Students should use the brief to guide what to include in the assessment and the following
rubric to inform the standard required.

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Assessment Rubric

Assessment
Attributes
Fail
(Yet to achieve
minimum standard)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75-84%
High Distinction
(Exceptional)
85-100%
Insightfulness of
analysis
Percentage for this
criterion = 30%
Demonstrates no
awareness of
context and/or
purpose of the
assignment.
Difficult to
understand for
audience, no
logical/clear
structure, poor flow
of ideas, argument
lacks supporting
evidence.
Viewpoints of
experts are taken as
fact with little
questioning and
critical thinking.
Demonstrates limited
awareness of context
and/or purpose of the
assignment.
Information,
arguments and
evidence are
presented in a way
that is not always clear
and logical.
Line of reasoning is often
difficult to follow.
Demonstrates
consistent awareness
of context and/or
purpose of the
assignment.
Information,
arguments and
evidence are well
presented, mostly
clear flow of ideas and
arguments.
Line of reasoning is easy
to follow.
Demonstrates an
advanced and
integrated
understanding of
context and/or
purpose of the
assignment.
Information,
arguments and
evidence are very
well presented; the
presentation is
logical, clear and
well supported by
evidence.
Demonstrates cultural
sensitivity.
The presentation is
logical, persuasive,
and well supported by
evidence,
demonstrating a clear
flow of ideas and
arguments.
Engages and sustains
audience’s interest in the
topic, demonstrates high
levels of cultural
sensitivity.
Application of theory
to the circumstances
being described
Percentage for this
criterion = 30%
Limited
understanding of key
concepts required to
support the case
study.
Knowledge or
understanding of the
field or discipline.
Resembles a recall or
straightforward
summary of key ideas.
Thorough
knowledge or
understanding of the
field or discipline/s.
Supports personal
Highly developed
understanding of the
field or discipline/s.
Discriminates
between assertion of
A sophisticated
understanding of the
field or discipline/s.
Systematically and
critically

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Confuses logic and
emotion. Information
taken from reliable
sources but without a
coherent analysis or
synthesis.
Often confuses assertion
of personal opinion with
information substantiated
by evidence from the
research/course materials.
opinion and
information
substantiated by
evidence from the
research/course
materials.
Demonstrates a capacity
to explain and apply
relevant concepts.
personal opinion and
information
substantiated by
robust evidence from
the research/course
materials and
extended reading.
Well demonstrated
capacity to explain and
apply relevant concepts.
discriminates
between assertion of
personal opinion and
information
substantiated by
robust evidence from
the research/course
materials and
extended reading.
Mastery of concepts
and application to
new
situations/further
learning.
Presentation Style
Percentage for this
criterion = 20%
Unprofessional
presentation style
demonstrating a
lack of connection
with the audience
and their
requirements.
Difficult to
understand, no
logical/clear
structure, poor
flow of ideas,
argument lacks
supporting
evidence.
Unprofessional or
difficult to understand
presenters delivering
content they either
don’t understand or
cannot effectively
communicate.
Poor editing gets in the
way of audience
appreciation and the
general feeling is the
presentation was
something of a waste of
time.
The audience is
content to watch and
has their interest
maintained
throughout.
Many improvements
could be made through
attention to detail and
empathising with the
audience, but key
messages are delivered
in a way that is relatively
straightforward to
understand.
The audience is
engaged and attracted
to the messaging.
The presenters are
confident and can be
easily understood. The
audience builds
empathy with them and
the story they are
telling.
The audience wants the
video to continue and are
keen for future
instalments.
Professional and
confident
presentation style.
Strong and authentic
connection to the
viewer with sincere
and well articulated
arguments. Discussion
is concise and on
point, and inherently
interesting.
Excellent editing keeps
the pace moving and the
choice of backgrounds
and related content is

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Discussion rambles,
little regard for editing
or keeping the
presentation
interesting. The
audience can’t wait for
this to end.
The audience is interested
and annoyed in almost
equal measure.
exciting and interesting
to the audience.
Technical Quality
Percentage for this
criterion = 20%
Poor sound, significant
levels of ambient noise,
faces in darkness, little
attention to detail.
Sound and vision not good
but tolerable.
Sound and vision
acceptable.
Sound and vision very
good.
Care has been taken in
producing the
presentation.
Attention has been
made to lighting and
audio quality.
The video demonstrates
the competencies
associated with effective
remote communication

 

The following Subject Learning Outcomes are addressed in this assessment
SLO a) Critically examine how strategic management and core competencies can build and sustain competitive advantage in
different organisational contexts
SLO d) Consider the external environment of an organisation and analyse capabilities that can enhance potential market
opportunities and manage risk Submission