Public Relations practitioners



Chapter 9

New Media and its significance in Public Relations, today.



Chapter 10

Social Media, is it Public Relations?


Chapter 6

What is your definition of ethics without a dictionary?


Chapter 7

Which laws are important for Public Relations practitioners to understand? Why?


Chapter 5 – Review the PR Plan – p. 87-89.

Explore the elements that constitute a public relations plan, such as objectives, campaigns, and budgets.


Chapter 4

Maslow’s Hierarchy of Needs, Cognitive Dissonance, and PR


Chapter 3

The Synergistic Relationship Between Communication & Public Relations


Chapter 17 –

Discuss, message mapping on p. 368, Seitel. Discuss the 80/20 rule as it applies to a “high-stress situation “such as Covid.



Сhapter 1

Defining Public Relations


Chapter 2

The history and Growth of Public Relations