Project description

Project description
pick any business/marketing related article from the wall street, new york times, or bbc news that interests you for the following.

Summary – briefly describe the author of the article, the source of the article and other pertinent issues.

ANALYSIS (the most important part of the assignment) -apply the key concepts and key terms you have learned in marketing to discuss, comment, debate or explain the article. You are expected to demonstrate your mastery of the concepts of marketing in this section.

Conclusion – bring together the key issues you focused on and explain what you learnt from the article.

Key terms – All of the key concepts or key terms you have applied in your analysis of the article should be highlighted in bold throughout the paper.