Preparing the Case Analysis


These assignments will be completed individually.  The response needs to be comprehensive and include all relevant financial spread sheets and other soft decision variables evaluated for arriving at the recommendation.  Please note that this component is a significant part of the grade, as such the instructor expects that students will spend a reasonable amount of time on each case analysis.

For all written submissions use Times New Roman size 12 type face – single space – one inch margin on all sides. 

Preparing the Case Analysis

Use the case method to apply concepts towards solving a complex business problem.  You must read the case carefully as well as the concepts in the chapter to answer the case questions. You will note that the grade assumes there may be a variety of approaches to take to tackling any problem posed in the cases, and stating the best ones you have considered before arriving at a final recommendation is an important part of the process, and the grade. So don’t just go for your first instinct – consider several possibilities and show how you got to the best solution/recommendation.


Step 1. Define the problem (15%)

Be sure to identify the problem and not the symptom of a problem. For example, a decline in sales is a symptom of a problem; you must identify the actual cause of the decline in sales.

Step 2. Formulate alternative solutions and evaluate each alternative (30%)

It may be helpful to brainstorm as many solutions as you can and then narrow your list down to three or four solutions you feel are the strongest.

To evaluate alternative solutions, you should consider their strengths (e.g. increased productivity) and their weaknesses (e.g. increased cost).

Step 3. Recommend and justify an effective solution (35%)

Be sure to record the reasons why the chosen solution is most effective. In your Case Analysis you must provide a recommendation that is supported by your analysis.

Note: Your analysis may require that you identify more than one problem and develop a set of recommendations. 

Step 4. Conclusion and circumvention of potential problems (20%)

Summarize the case and key findings. If there could be problems with your recommendations, state them. As well, suggest ways to overcome these problems – A contingency plan to address potential difficulties. 

Case Details

Read the following case study from the coursepack and answer questions at the end: 

Wood, D., & Dunbar, C. (2010). Air Canada – Risk management. Ivey Publishing.

  1. Assess the general business environment, current corporate strategy, and possible future challenges.
  2. Identify the most relevant sources of financial risk, and examine how these are being managed today. Include a description of the risk, a sensitivity analysis based on your forecast for the risks identified, and any other relevant information.
  3. How are Air Canada’s largest competitors managing financial risk? Do their risk management practices create a competitive advantage or disadvantage, based on your forecast?
  4. What recommendations would you make to the board of directors, based on your analysis?


Case Study Assignment 3 will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall. 

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