Few companies change the world by leading a technological revolution, and fewer still do it more than once. Apple is one of them. It is considered one of the most successful companies in history and the World’s most innovative company in technology areas.This company established itself as the trendsetter in mobile devices.
Study the innovative performance of Apple by answering the following questions:
Describe any three innovative or new products or projects introduced by Apple on global market during the last three years (from 2017 to 2019).
Evaluate the performance of these three products/projects based on
Time to market (considering the time interval of the successive innovations on the same product)
The innovation intensity and the technological complexity
Market share of every innovative/new product.
What is the most performance project among those you chose? Justify
What are the main business processes and practices used by the company to stay a leader in a hyper competitive Cell phone industry?
Do these innovations have environmental cost? Explain.
How does Apple manage the risks of environmental uncertainty?