MANAGEMENT, INNOVATION AND NEW TECHNOLOGY

BE437-6-AU\1

Assignment Confidential 1
UNIVERSITY OF ESSEX

MAIN COURSEWORK 2


MANAGEMENT, INNOVATION AND NEW TECHNOLOGY


Question
User-led innovation is a concept used in creating various innovative products and services
through user involvement within different industries. Involving users in the innovation
process to assess their problems and needs can help develop potential and successful future
products. Identify any famous company that innovates through users’ ideas and understand
various ways of users’ engagement. What was the process of users’ engagement? What were
the possible challenges the company might have experienced?
Instructions
• A report (in MS Word format) with word count: 2500 +- 10%
• Students are expected to critically review and utilise the theories and frameworks in
this subject.
• As a guide, about 10 to 20 relevant academic sources should be used.
• Referencing is compulsory. Refer to the University of Essex ‘Referencing your
sources’ webpage for details. Harvard Referencing is the referencing style used by the
University.
• Students will have the opportunity to seek clarification during lesson time

END

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