innovations are conducted in organisations


  • To develop an understanding of an how innovations are conducted in organisations
  • Understand the process and methodology of bringing innovative products and solutions to the market
  • Develop an understanding of how customers play an important role in the development of innovative market based solutions
  • The assessment will prepare you to be able to develop valuable skills towards the group venture plan


Innovation and creativity are growing in importance, within organisations pursuing excellence and growth, in a competitive business world. Organisations use various innovative methods and techniques to ensure competitive advantage within their market place and meet their customer’s needs. This assessment will encourage students to explore the methods and approaches undertaken by a leading organisation and to critique a global brand name. The aim of this assessment is to identify the success of Alibaba Group. Students will identify the attributes of the people, places, products and approaches that have made the Alibaba on of the most valuable companies in the world.


Students will review and critique the case study: Alibaba and the Future of Business by MING ZENG. Harvard Business Review. Sep/Oct2018. It may be helpful to print the case studyand highlight useful sections and/or take notes as you read. The output will be a 1,200 word report that responds to the following four questions:

  1. In the students view, how does innovation and strategy work together at Alibaba Group?
  2. Identify the innovation approach the company has successfully used to identify customers’ needs, and how did it help them to continue to stay ahead of the competition?
  3. What role does ‘Smart Business’ play in the company’s present success?
  4. What roles do leaders like Jack Ma play on companies like Alibaba? What does he bring, personally, to the organisation?

You should undertake further reading on Alibaba, in order to enhance your analysis. Any additional reading must be properly referenced in your report. MING ZENG. (2018). Alibaba and the Future of Business. Harvard Business Review, 96(5), 88–96. Retrieved from 131356796&site=ehost-live

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