Chapter 2 – Burson/Facebook Mini-case Questions 1&2 p.37
Discussion Starters, 5.3, 5.4, and 5.5 p.101
Create a Press Release or influencer post for Rich’s Mozzarella Sticks.
Determine if Instagram or TikTok would be the better platform for the brand. Which influencer would you use as the spokesperson for your campaign? Why?
Watch a Press Conference online from the White House administration of your choice.
Read: Handling Media Interviews, p. 195-196 of Seitel.
Explain if the do’s and don’ts were followed and cite examples to back up your thoughts. Attach the Press Conference link.
Individual Assignment- ( Technology Report OPEN Document)
Trends in Public Relations Software
Individual Assignment – ( Non-Profit Creative OPEN Document)
Non-Profit Creative Pitch