Write a report addressing the following questions:
- Select a company that has adopted and implemented the balanced scorecard.
- Identify key advantages and/or limitations implementing the balanced scorecard.
- Choose suitable perspectives that could be used as part of a balanced scorecard and develop specific objectives for each perspective.
- Develop a strategy map to show the relationships between the different objectives.
- Indicate KPI’s and KPD’s (lead and lag indicators)
- Based on academic/professional literature, provide a critical analysis on the implementation of the balanced scorecard.