HI5004 Marketing Management

Assessment Details and Submission Guidelines
TrimesterT1 2020
Unit CodeHI5004
Unit TitleMarketing Management
Assessment TypeIndividual Assignment
This is strictly required to be your own original work. Plagiarism will be penalised.
Students are required to apply the theories and knowledge derived from the unit
materials, demonstrate critical analysis and provide a considered and
comprehensive evaluation. Students must use correct in-text citation conventions.
Assessment TitleTutorial Question Assignment 1
Purpose of
the assessment
and linkage to
Student is required to answer 5 questions come from the recorded tutorial
questions every week from week 3 to week 6
The following Unit Learning Outcomes is applicable to this assessment:
– Student will be able to, integrate theoretical and practical knowledge of
Marketing Management
– Research the tools for gathering marketing information and utilise the tools
to assess markets
– Evaluate consumer behavior and its effect on business performance
– Conduct and apply marketing research to enhance decision making
including segmentation and targeting and positioning
Total Marks50 Marks
Word limitThe word limited is provided in each question
Due DateWeek 8 – 22/5/2020 Friday 11:59 PM
[Late submission penalties accrue at the rate of -5% per day]
• All work must be submitted on Blackboard by the due date along with a
completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and
2 cm margins on all four sides of your page with appropriate section headings
and page numbers.
• Reference sources must be cited in the text of the report, and listed
appropriately at the end in a reference list, all using Harvard referencing style.

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Assignment Specifications
This individual assignment is an opportunity for students to demonstrate their understanding of
marketing management
Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial
questions from week 3 to week 6.
Question 1 Week 3: Tutorial 2 (10 marks)
The firm’s success depends not only on how well each department performs its work, but also
on how well the various departmental activities are coordinated to conduct core business
processes. List and briefly describe in 300 words the four core business processes. Use an
example for each process to illustrate your discussion
Question 2 Week 4: Tutorial 3 (10 marks)
Explain what is qualitative research and why it might be useful to marketers. What are its
major drawbacks? Answer this question in 300 words
Question 3 Week 5: Tutorial 4 (10 marks)
“Consumers have become part-time marketers”. Use the information from the video and
discuss to this statement in 300 words.
– The discussion must contain the information from video
– You must support your discussion by referring to 3 additional academic sources from
ProQuest (ensure that you reference them correctly)
Question 4 Week 5: Tutorial 4 (10 marks)
The family is the most important consumer buying organization in society, and family
members constitute the most influential primary reference group. Name two family
categorizations and discuss the impact of each of the categories on buying behavior. Answer
this question in 300 words
Question 5 Week 6: Tutorial 5 (10 marks)
Watch the video and answer all 3 questions in a total of 300 words.
1. How can Tesla implement a marketing campaign with limited budget? (4 marks)
2. Who is the target customer of Tesla? (3marks)
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3. What is the future of Tesla? (3 marks)

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