1) A brief introduction (1-2 pages) of their chosen business and the way the group plans to develop their marketing plan for instructor approval.
The introduction is worth 20 points and should include:-
a) Cover Page/ Abstract which includes the name of the organization (real or fictional)
b) Executive Summary – condensed version of your marketing plan.
2) The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:-
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.