What is Feasibility Analysis (FA)?
… is the process of determining whether a business idea
is viable (capable of working successfully)
… preliminary evaluation of a business idea, conducted
for the purpose of determining whether the idea is worth
Why conduct Feasibility Analysis (FA)?
To screen ideas before a lot of resources are spent on
Allows ample opportunity for the idea to be revised
When to conduct Feasibility Analysis (FA)?
… early in thinking through the prospects for a new
Types of Feasibility Analysis (FA)?
Industry/ Target Market
Product/ Service Feasibility Analysis
… assessment of the overall
appeal of the product or service
… be sure that the product or
service is what prospective
Avoiding “shiok sendiri product/
• Does it make sense?
• Is it reasonable?
• Is it something consumers will get
• Does it take advantage of an
environmental trend, solve a
problem(s), or take advantage of a
gap in the marketplace?
• Is this the right time to introduce the
product or service to the market?
basic appeal of
the product or
… a one page description of a business,
that is distributed to people who are asked
to provide feedback(s) on the potential of
the business idea.
• Product/ Service – features, sketches
• Target Market – consumers, businesses
• Benefits – how it adds value or solve
• Position – relative to competitor(s)
• Management Team
Show the concept statement to at least 10
Conduct a short survey:
• List 3 things you like about the product/
service idea described in this statement?
• Provide 3 suggestions for making the idea
• Do you think the idea is feasible?
• Provide any additional comments or
suggestions you think might be helpful?
Determine if there is demand for the
One of the most effective things an
entrepreneur can do to identify
demand is to hit the streets and talk
to potential customers
… an instrument that is used to gauge
customer interest in a product or service.
Consists of a concept statement or a
similar description of a product with a
short survey attached to 20 – 30
Contact trade associations
Attend industry trade shows
Product/ Service Demand: Buying Intention Survey
Industry/ Target Market Feasibility Analysis
… assessment of the overall
appeal of the industry and the target
market for the proposed business.
• Industry: a group of firms
producing a similar product or
• Target market: the limited portion
of the industry it plans to go after.
Target Market (Startup)
How big is the industry?
How many can I reach with my sales
Who will be the most likely buyers?
Total Available Market (TAM): Halal Industry
USD9.71 Trillion (2025)
Serviceable Available Target Market
How to Conduct Feasibility Analysis (FA)?
Primary Research Secondary Research
Data from industry experts, feedback from
prospective customers, focus groups and surveys
Data from industry studies, census bureau data,
analyst forecast, library & Internet research
First Screen: template for primary research Internet Resource Table: template for