Essay Marketing Plan

The Reflective

Essay Marketing Plan

This final assignment asks you to choose a product or a service. It can be a real one or it could be something entirely brand new.

Your Marketing Plan is an essential part of your overall Marketing Module. When you start a business or decide to introduce new products or concepts, your marketing plan will help you to assess customer needs and develop a suitable product or service, convey product or service features to your target audience (potential customers), establish distribution channels, determine the most effective ways to promote your product or service.

Furthermore, the Marketing Plan will help you to understand the concepts better; therefore, by working on it diligently, you can enhance your understanding of Marketing and its applications.

Content and Structure

In this assignment you should use the Marketing Principles. Some of the main areas which will help you to develop your marketing plan are: the S.W. O.T. analysis, Micro and Macro – environment analysis, Consumer Behaviour Characteristics, Pricing Concepts, Product Development Process – Product Life Cycle and the use of Marketing Communication tools.

Furthermore, questions you may ask yourself to help you in your reflection include:

  • What is the target market that will you be reaching?
  • What are your sales goals?
  • How will you differentiate from your competitors?

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