ENT203_Assessment_1

ENT203_Assessment_1_Presentation.docx Page 1 of 4
Task Summary
In a presentation, identify the most effective market research methods for entrepreneurial
journeys/ventures, compare and contrast their cost effectiveness and consider their use for the lean
entrepreneur. Include your environmental scan (Part A) activity which you conducted in Module 1.2.
Please refer to the Task Instructions for details on how to complete this task.
Context
Entrepreneurs are generally both time and cash poor as they lack the people and financial resources
of larger and more established ventures. Being able to conduct cost effective primary and secondary
market research, including conducting industry environmental scans, enables entrepreneurs to focus
on the identified needs of customers and assists with starting to establish a strong brand.
Instructions
To complete this assessment task, you must include the following elements in your presentation:
1. Outline the primary and secondary research methods you have identified as the most
effective methods for entrepreneurial journeys/ventures (approximately 60 seconds).
2. Select two methods as your preferred market research strategy and provide the advantages
and disadvantages of each. Use the points below as a guide (approximately 90 seconds).
• Identify whether the method is primary or secondary research.
• Briefly explain any advantages and disadvantages around the use of the method
with products or services.

ASSESSMENT 1 BRIEF
Subject Code and Title	ENT203 Marketing for Entrepreneurship
Assessment	Presentation
Individual/Group	Individual
Length	3 minutes (-/+ 10%)
Learning Outcomes	The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Compare, contrast and select effective methods for engaging customers in relevant markets.
Submission	Due by 11:55pm AEST Sunday of Module 2.1.
Weighting	15%
Total Marks	100 marks

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3. Describe different ways you and other students could use the methods in your
entrepreneurial practice in the future, based on what you have learned (approximately 30
seconds).
Record your presentation on your phone or other device, zoom or other video/audio recording
method.
• Your presentation can include PowerPoint slides, WIKI or other tools to assist your audience
to understand your key points.
• The presentation should be based on concepts, tools and processes covered in the materials
you studied in Module 1.
Upload your video/audio following the instructions in ‘Submit a video assignment’ under Submitting
Assessments & Turnitin in your Learning with Technology page in Blackboard.
Submission Instructions
Submit your Presentation assessment via the Assessment link in the main navigation menu in
ENT203 Marketing for Entrepreneurship.
Your learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can
be viewed in My Grades.
The below learning rubric guides the marker when awarding marks for your assessment. You should
use this rubric to review your assessment task prior to submission, ensuring there is nothing you have
missed.
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Assessment Rubric

Assessment Attributes	Fail (Unacceptable) 0-49%	Pass (Functional) 50-64%	Credit (Proficient) 65-74%	Distinction (Advanced) 75 -84%	High Distinction (Exceptional) 85-100%
Knowledge and understanding of modern market research methods for entrepreneurs. 40%	The presentation demonstrates a limited understanding of required concepts and knowledge of modern market research methods for entrepreneurs. Key components of the assignment are not addressed.	The presentation demonstrates a general knowledge or understanding of required concepts and knowledge of modern market research methods for entrepreneurs. There are some mistakes in the information presented. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/subject materials.	The presentation demonstrates a thorough knowledge or understanding of required concepts and knowledge of modern market research methods for entrepreneurs. There are minor mistakes in information presented. Supports personal opinion and information substantiated by evidence from the research/subject materials. Presentation demonstrates a capacity to explain and apply relevant concepts.	The presentation demonstrates a highly developed understanding of required concepts and knowledge of modern market research methods for entrepreneurs. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/subject materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts.	The presentation demonstrates a sophisticated understanding of required concepts and knowledge of modern market research methods for entrepreneurs. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/subject materials and extended reading. Mastery of concepts and application to new situations/further learning.
Analysis and application with synthesis of effective primary and secondary research strategy for entrepreneurs. 25%	Limited synthesis and analysis of effective primary and secondary research strategy for entrepreneurs.	Demonstrated analysis and synthesis of effective primary and secondary research strategy for entrepreneurs.	Well-developed analysis and synthesis of effective primary and secondary research strategy for entrepreneurs.	Thoroughly developed and creative analysis and synthesis of effective primary and secondary research strategy for entrepreneurs.	Highly sophisticated and creative analysis, synthesis of effective primary and secondary research strategy for entrepreneurs.

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Content, audience and purpose of the oral presentation, including description of future use of selected market research methods in entrepreneurial practice. 20%	Demonstrates no awareness of context, audience and/or purpose of the task. Description of future use of selected market research methods in entrepreneurial practice is irrelevant and/or inappropriate to the content, audience and purpose of the oral presentation.	Demonstrates limited awareness of context, audience and/or purpose of the task. Description of future use of selected market research methods in entrepreneurial practice is somewhat appropriate to the content, audience and purpose of the oral presentation, and its relevance is debatable.	Demonstrates awareness of context, audience and/or purpose of the task. Description of future use of selected market research methods in entrepreneurial practice is appropriate and relevant to the content, audience and purpose of the oral presentation, albeit not clearly structured in presentation.	Demonstrates an advanced and integrated understanding of context, audience and/or purpose of the task. Description of future use of selected market research methods in entrepreneurial practice is relevant and effective in presenting key content and addressing the audience and purpose of the oral presentation.	Consistently demonstrates a systematic and critical understanding of context, audience and purpose of the task. Description of future use of selected market research methods in entrepreneurial practice is critical to address the right content, considering the audience and purpose of the oral presentation. The description of future use, effectively informs the entrepreneur on the suitability of the selected market research methods as a potential strategy.
Effective Communication 15%	Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning.	Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow.	Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow.	Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Demonstrates cultural sensitivity.	Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic.