EHL604 Entrepreneurship for Hospitality Leaders

EHL604_Assessment_1_Brief_Case Study_Due Week 5 Page 1 of 7
Task Summary
Assessment 1 is an individual case study that requires students to critically analyse the main
topics covered in weeks 2, 3 & 4 of the course. The workshops, power‐point slides and
learning activities as well as prescribed texts will form the basis of the case study. There will
be a large focus on Disruptive Technology, Creativity and forms of innovation, Problem
solving with innovation and Exploration of emerging technologies. Several other relevant
topics will also inform your knowledge covered by the assessment.
Specifically, students will utilise knowledge in the following areas; The Nature and
Importance of Entrepreneurs, Behaviours of the most successful entrepreneurs,
Entrepreneur vs Intrapreneur, Social Entrepreneurship; The Entrepreneurial Process;
Understanding the customer – a hotel guest’s perspective; customer profiling; customer
Jobs, Gains and Pains and Customer journey mapping.
The format of the individual case study will be a series of long and short answer questions to
encourage students to critically analyse the related course material to date. This will be a
take home style case study where students will work individually in their own time. Each
question will be designed to test the knowledge and analytical skills of students.

ASSESSMENT 2 BRIEF
Subject Code and TitleEHL604 Entrepreneurship for Hospitality Leaders
AssessmentIndividual Case Study
Individual/GroupIndividual
Length1,500 words (+/‐ 10%)
Learning OutcomesThe Subject Learning Outcomes demonstrated by successful
completion of the task below include:
a) Interpret the concept of entrepreneurship and
intrapreneurship in the context of the Hospitality industry;
b) Analyse current trends in innovation and disruptive
technologies that assist problem‐solving in the hospitality
industry;
c) Evaluate the current literature on new concept
development and start‐ups in the hospitality industry.
SubmissionBy 11:55 PM AEST/AEDT/ACST/ACDT Week 5 Sunday
Weighting30%
Total Marks100 marks

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Example
Question – Describe and discuss a current disruptive technology that has recently been used
in the hotel industry (100 words).
Please consider the following prompts:
 Why did it become an effective technology in the modern era?
 Why was it adopted?
 What are some associated advantages and disadvantages?
Answer – For some time now, guests have been frustrated with delays for checking in. Long
queues and wait times often contribute to guests experiencing poor service and leads to
complaints (Frederick, O’Connor, & Kuratko, 2019). Recently, mobile check in and mobile
key were invented, and front desk now can simply be available for anyone wishing to use
historic methods of in person check in, and other guests can use self‐serve for convenience.
As most guests have a mobile device to hand this technological advance has become widely
adopted by many forward‐thinking hotels. Advantages include reduced labour cost and
disadvantages are relating to the mobility check in technology cost.
Please refer to the Task Instructions for details on how to complete this task.
Context
As a hospitality leader your role will be to have a working knowledge of entrepreneurial and
intrapreneurial characteristics and processes. Additionally, a sound comprehension of
emerging technologies which impact the industry You will address the questions within the
case study using classroom learnings in the field of entrepreneurships as it relates to the
hospitality industry in the modern era and help us to better hotel processes with a customer
centric approach. You are required to complete broad research and analysis of course
materials which helps us to understand the role of entrepreneurs in our industry.
Task Instructions
Prepare answers to each question on one document and answer in numerical order
identifying the question number being addressed. Attempt all questions. Read each
question carefully. To complete this assessment, you must answer each of the questions
and critically analyse the relevant course materials within the suggested word‐count of each
question. Students can prepare for the case study by partaking in the weekly class learnings
and homework. There is a requirement to address at least 4 relevant references within your
work.
Short Answer Questions worth 10 marks (approx. 200 words each).
Long Answer Question worth 30 marks (approx. 500‐600 words).
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please
see more information on referencing here in the Academic Writing Guide found via the
Academic Skills website.
EHL604_Assessment_1_Brief_Case Study_Due Week 5 Page 3 of 7
Submission instructions
Pronoun: Please use third person throughout the report.
Style: Research business report and ensure all writing is grammatically correct.
Submission Guidelines:
1. The assessment is due Sunday, week 5 (check the Turnitin date).
2. Typed and formatted in a Word document.
3. Submit this task via the Assessment link in Black Board via the main navigation menu
in EHL604: Entrepreneurship for Hospitality Leaders. The Learning Facilitator will
provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in
My Grades.
4. Students must refer to a minimum of 4 credible references in their work and provide
details of these in their reference list.
5. All referencing must be in accordance with APA 7th edition Referencing and
Academic Writing Guide.
6. See marking rubric attached at the end of this document. You do not need to attach
this rubric to your submissions.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is
appropriately referenced and academically written according the Academic Writing Guide.
Students also need to have read and be aware of Torrens University Australia Academic
Integrity Policy and Procedure and subsequent penalties for academic misconduct. These
are viewable online. Students also must keep a copy of all submitted material and any
assessment drafts.
EHL604_Assessment_1_Brief_Case Study_Module Due_Week5
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Assessment Rubric

Assessment
Attributes
Fail
(Yet to achieve
minimum standard)
0‐49%
Pass
(Functional)
50‐64%
Credit
(Proficient)
65‐74%
Distinction
(Advanced)
75‐84%
High Distinction
(Exceptional)
85‐100%
Short answer
question 1‐5
10% (each)
Limited understanding
of required concepts
and knowledge to the
analyse situation.
Key components of
the question are not
addressed.
Knowledge or
understanding of
required concepts and
analysis of situation.
Resembles a recall or
summary of key ideas.
Often confuses assertion
of personal opinion with
information
substantiated by
evidence from the
research/course
materials.
Thorough knowledge
or understanding of
situation within the
context of the hotel
industry.
Supports personal
opinion and
information
substantiated by
evidence from the
research/course
materials.
Demonstrates a
capacity to explain and
apply relevant
concepts.
Highly developed
understanding of the
situation and a strong
ability to analyse the
impact of these on a
hospitality business.
Discriminates between
assertion of personal
opinion and
information
substantiated by
robust evidence from
the research/course
materials and extended
reading.
Well demonstrated
capacity to explain ad
apply relevant
concepts.
A sophisticated
understanding of the
situation and a very
strong ability to
analyse the impact of
these on a hospitality
business.
Systematically and
critically discriminates
between assertion of
personal opinion and
information
substantiated by
robust evidence from
the research/course
materials and
extended reading.
Mastery of concepts
and application to new
situations/further
learning.

EHL604_Assessment_1_Brief_Case Study_Module Due_Week5
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Long Answer
question 6
30%
Limited understanding
of required concepts
and knowledge to the
analyse situation.
Key components of
the question are not
addressed.
Knowledge or
understanding of
required concepts and
analysis of situation.
Resembles a recall or
summary of key ideas.
Often confuses assertion
of personal opinion with
information
substantiated by
evidence from the
research/course
materials.
Thorough knowledge
or understanding of
situation within the
context of the hotel
industry.
Supports personal
opinion and
information
substantiated by
evidence from the
research/course
materials.
Demonstrates a
capacity to explain and
apply relevant
concepts.
Highly developed
understanding of the
situation and a strong
ability to analyse the
impact of these on a
hospitality business.
Discriminates between
assertion of personal
opinion and
information
substantiated by
robust evidence from
the research/course
materials and extended
reading.
Well demonstrated
capacity to explain ad
apply relevant
concepts.
A sophisticated
understanding of the
situation and a very
strong ability to
analyse the impact of
these on a hospitality
business.
Systematically and
critically discriminates
between assertion of
personal opinion and
information
substantiated by
robust evidence from
the research/course
materials and
extended reading.
Mastery of concepts
and application to new
situations/further
learning.

EHL604_Assessment_1_Brief_Case Study_Module Due_Week5
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Effective
communication.
Depth of Analysis,
discussion and
personal opinion
evidenced and
linked to theory
10%
Difficult to understand
for audience, no
logical/clear structure,
poor flow of ideas,
argument lacks
supporting evidence.
Audience cannot
follow the line of
reasoning
Information, arguments
and evidence are
presented in a way that
is not always clear and
logical.
Line of reasoning is
often difficult to follow
Information,
arguments and
evidence are well
presented, mostly clear
flow of ideas and
arguments.
Line of reasoning is
easy to follow.
Communicates
coherently and
concisely in a manner
that adheres to the
given format.
Accurately employs a
wide range of
specialised language
and terminology.
Engages audience
interest.
Information,
arguments and
evidence are
structured and clear.
Communicates
eloquently.
Expresses meaning
coherently, concisely
and creatively within
the given format.
Well supported by
evidence,
demonstrating a clear
flow of ideas and
arguments.
Engages and sustains
audience’s interest in
the topic,
demonstrates high
levels of situational
sensitivity
Grammar, Written
expression and
referencing
10%
Serious errors with
submission. The
student is advised to
attend Academic Skills
workshops and seek
assistance otherwise
academic progression
may be at risk.
Demonstrates
inconsistent use of
good quality, credible
Acceptable submission
with some errors with
the required format. The
student is advised to
ensure work is edited
before submitting.
Demonstrates use of
credible and relevant
resources to support and
develop ideas, but these
A good attempt at
formatting the essay
correctly. Only a few
minor errors noted.
Submission may
require a second edit.
Demonstrates use of
high quality, credible
and relevant resources
to support and develop
ideas
The essay has only a
few errors that require
a small amount of
editing. Evidence of
attention to detail is
evident in the format /
structure.
Demonstrates use of
good quality, credible
and relevant resources
to support and develop
The essay no errors.
Evidence of very strong
attention to detail is
evident in the format /
structure.

EHL604_Assessment_1_Brief_Case Study_Module Due_Week5
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and relevant resources
to support and
develop ideas.
are not always explicit or
well developed.
arguments and
statements. Shows
evidence of wide scope
within the organisation
for sourcing evidence
The following Subject Learning Outcomes are addressed in this assessment
SLO A)Interpret the concept of entrepreneurship and intrapreneurship in the context of the hospitality industry
SLO B)Analyse current trends in innovation and disruptive technologies that assist problem‐solving in the hospitality industry
SLO C)Evaluate the current literature on new concept development and start‐ups in the hospitality industry

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