YOU CAN USE THIS DOCUMENT AS A TEMPLATE
Digital Project Individual Report
The following report will detail the creation of a personal blog around a chosen subject by first showing the marketing plan which was created to help establish the general plan for the blog. Also, a social media content calendar will be included which helped track promotion of the blog across social channels. The report then continues on with an analysis of the keywords and SEO techniques that were employed and discussion of analytics gathered about the blog through google analytics and social media analytics. Finally, the report concludes with a reflection of the entire process of the blog creation. The purpose of my blog was to highlight the fairy-tale stories within football, to take a look into some of the most historic underdog victories within the world’s most popular sport.
LINK TO PUBLISHED BLOG
Complete the marketing plan template here as detailed as possible. Include references where you can. This is worth 5% of your mark.
(worth 5% of your individual mark)
Students should complete this as fully as possible and then copy and paste it into your final individual report.
Remember that students should create, post and promote 4 separate blog posts across your own social media channels. You should promote each blog post as often as possible to increase the number of readers (and therefore views/analytics) on your blog.
You can create new social media channels to promote your blog too if you like
You should complete this social media content calendar as fully as possible.
This is an example of a social media content calendar – you can adapt this to suit. I have put in 3 example posts here.
|Blog post and title||Day of posting||Time of posting||Platform(s) e.g. Twitter, Facebook, Instagram, whatsapp etc||Comments/feedback from your readers (e.g. number of likes, shares, etc)||Reflection on your post?|
|Blog post 1 Welcome to my blog||Friday 14 October||2.30pm||Own facebook page||3 likes, 2 shares
1 comment “loved this blog”
|This post worked well.|
|Blog post 1 Welcome to my blog||Friday 14 October||2.36||Instagram stories||No views||Instagram did not work well today, will try a different day.|
Travelling to Europe
|Friday 21 October||7.00pm||Instagram stories||10 views, 2 likes||Instagram worked better in the evening|
supported by relevant references and evidence (see Workshop and lecture on SEO) (400 words)
include a definition of SEO
Screenshots of how you applied the techniques in your blog (internal/external links, labels, headings) and discussion
Evidence of using Keyword planner tools etc would really help here (example from Google Ads given below)
worth 15% of your overall mark
Example Google Ad keyword planner (you should include examples like this with the keywords you have chosen
Include some definitions around analytics and then provide some insight into any data you have around your blog, for example screenshots and discussion around any stats from Blogger, and any social media platforms you have used to promote your blog. Try to tell a story around your data. You can use Google Analytics if you wish, however you will need to complete some training to fully understand how this works.
Worth 20 marks. Use screenshots from your analytics to tell the story of your data.
Write a short reflection on the project as a whole, Follow and reference Gibb’s reflective cycle below and discuss each stage of it: descriptions, feelings, evaluation, analysis, conclusion, action plan in relation to your own experience.
Worth 10 marks – be as detailed as possible and be honest 😊
I hereby declare that:
I have read and understood Regulations 3.49—3.55 of Chapter 3 of the Regulatory Framework of the University of the West of Scotland regarding cheating and plagiarism;
This assessment is the result of my own work, except for those parts that are
No material presented in this assessment has been written, wholly or in parts, by any other person(s);
This assessment has not been submitted — partially or in full — in support of the completion of assessment(s) on any other module, regardless of previously or the current academic year (self-plagiarism).