DCX101: Design Context

DCX101_Assessment 1 Brief Page 1 of 4

ASSESSMENT 1 BRIEF
Subject Code and Title DCX101: Design Context
Assessment Observation to Interpretation
Individual/Group Individual
Length Presentation 4-5-slides, supported with visual elements.
Reflective review (500 words +/- 10%)
Learning Outcomes a) Apply observational skills learnt in this subject to
describe, develop and complete assessments.
b) Demonstrate capacity to research and apply a
structured systematic process of inquiry to source,
analyse and evaluate information through reading,
writing and illustration.
Submission For face to face students, this assessment is due in
class in Module 3.
For online students, this assessment is due by 11:55pm
AEST/AEDT Sunday of Module 3.
Weighting 20%
Total Marks 100 marks

Context:
This assessment introduces students to the critical skills of observation and interpretation
within the design process. For all creatives, observation is a powerful tool. It allows us to
investigate a subject in depth, looking beyond the immediate perception, to see what is not
often visible to others. When viewing images, we have an opportunity to ignite our
curiosity, enhance our attention to detail and explore beyond our immediate response.
Observation helps us recognize the uniqueness of the situation and reveal visual clues that
can otherwise go unnoticed. Moreover, observation helps us understand the context of an
image and provides the framework for interpreting it. Revealing the story behind an image
helps create meaning with the potential to forge a strong emotional connection.
DCX101_Assessment 1 Brief Page 2 of 4
Instructions:
This assessment task requires students to source THREE images for evaluation. Students are
asked to document their observations and interpretation for each image selected by
responding to the following questions:
– What is the primary subject matter of your image?
– How has your image been captured or created? What medium is used and why?
– What is your first impression of this image? Describe the scene or composition.
– In your opinion why do you think it has been composed this way? What is the
designer or photographer trying to tell us?
– What is the difference between your first impression and your final interpretation
of your image? List three differences.
Using the above questions as prompts, you are required to review your picture, identify and
write a short description of any specific elements that carry meaning.
Collate your responses and use them to write a 500-word reflective evaluation (+/- 10%)
that identifies what you have observed and outlines an interpretation of your image.
Submission Instructions:
The assessment will be collated and submitted as ONE PDF presentation in the following
format:
1. Title page including student name, student number and assessment title.
2. Contain a copy of the three selected images.
3.
A copy of the above questions including your responses.
4. The 500-word written reflective evaluation.
Image requirements: Please ensure your image is of good resolution (no pixilation) and is
saved as a jpeg prior to embedding it into your document. Be aware that images that are
too large will increase your file size and may be problematic when uploading to Blackboard
for submission. Students may choose any image they like, however, they must use APA
referencing.
References: Students are required to use appropriate academic language where necessary
and adhere to APA referencing conventions.
For face to face students, this assessment is due in class on Module 3.
For online students, this assessment task is due by 11:55 pm Sunday of Module 3.
Please note you are required to upload your assessment task to Blackboard as a PDF.
Your Learning Facilitator will grade your submission out of 20% and provide you with
formative feedback.
Submit digital presentation slides/notes via the Assessment link in the main navigation
menu in DCX101.
DCX101_Assessment 1 Brief Page 3 of 4
Assessment Rubric: Assessment 1

Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Content, Purpose and
Professionalism
25%
Does not meet minimum
standard with regard to
content and
professionalism.
Demonstrates no
awareness of content
and/or purpose of the
assignment.
Meets minimum standard
with regard to content and
professionalism.
Demonstrates limited
awareness of content
and/or purpose of the
assignment.
Moves beyond minimum
standard with regard to
content and professionalism.
Demonstrates consistent
awareness of content and/or
purpose of the assignment.
Exceeds minimum standard
with regard to content and
professionalism.
Demonstrates an advanced
and integrated
understanding of content
and/or purpose of the
assignment
Exceeds minimum standard
with regard to content and
professionalism.
Consistently demonstrates
a systematic and critical
understanding of content
and purpose of the
assignment.
Knowledge and
understanding of
observation and
interpretation
40%
Demonstrates limited
understanding of required
concepts and knowledge.
Key components of the
assignment are not
addressed.
Demonstrates knowledge
and understanding of
required concepts.
Resembles a recall or
summary of key ideas.
Demonstrates thorough
knowledge and
understanding of required
concepts.
Demonstrates a capacity to
explain and apply relevant
concepts.
Demonstrates highly
developed knowledge and
understanding of required
concepts.
Well demonstrated capacity
to explain and apply
relevant concepts.
Demonstrates
sophisticated knowledge
and understanding of
required concepts.
Mastery of concepts and
application to new
situations/further learning.
Effective
Communication
25%
Difficult to understand for
audience, no logical/clear
structure, poor flow of
ideas, argument lacks
supporting evidence.
Audience cannot follow
the line of reasoning.
Information, arguments and
evidence are presented in a
way that is not always clear
and logical.
Line of reasoning is often
difficult to follow.
Information, arguments and
evidence are well presented,
mostly clear flow of ideas and
arguments.
Line of reasoning is easy to
follow.
Information, arguments and
evidence are very well
presented; the presentation
is logical, clear and well
supported by evidence.
Line of reasoning is easy to
follow.
Expertly presented; the
presentation is logical,
persuasive, and well
supported by evidence,
demonstrating a clear flow
of ideas and arguments.
Engages and sustains
audience’s interest in the
topic.

DCX101_Assessment 1 Brief Page 4 of 4

Correct citation of key
resources and evidence
10%
Poorly written with errors
in spelling, grammar.
Demonstrates inconsistent
use of good quality,
credible and relevant
resources to support and
develop ideas.
There are mistakes in using
the APA style.
Is written according to
academic genre and has
accurate spelling, grammar,
sentence and paragraph
construction.
Demonstrates use of
credible and relevant
resources to support and
develop ideas, but these
are not always explicit or
well developed.
There are no mistakes in
using the APA style.
Is well written according to
academic genre and has
accurate spelling, grammar,
sentence and paragraph
construction.
Demonstrates use of credible
resources to support and
develop ideas.
There are no mistakes in
using the APA style.
Is very well written
according to academic
genre and has accurate
spelling, grammar, sentence
and paragraph
construction.
Demonstrates use of good
quality, credible and
relevant resources to
support and develop
arguments and statements.
Show evidence of wide
scope within the
organisation for sourcing
evidence.
There are no mistakes in
using the APA style.
Is expertly written
according to academic
genre and has accurate
spelling, grammar,
sentence and paragraph
construction.
Demonstrates use of high
quality, credible and
relevant resources to
support and develop
arguments and position
statements.
Show evidence of wide
scope within and without
the organisation for
sourcing evidence.
There are no mistakes in
using the APA style.

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