Create a table that compares and contrasts Web sites

Assignment 1-1100 word

Create a table that compares and contrasts Web sites from four hospitals you select. Compare and contrast the hospitals in a table format using the following list of elements:

• Appearance of accessible information.
• Functionality of Web site.
• Usability of Web site.
• Depth of information available on topics of interest.
• Visual appeal to patients from a marketing perspective.
• Visual appeal to physicians from a marketing perspective.
• Information attempted to find but could not locate.

Additional Requirements

• Include a title page and a references page.
• Include an introductory paragraph and a concluding paragraph.
• Include a minimum of three research resources.
• Follow APA guidelines for style and formatting.
• Ensure your finished assessment compares and contrasts each hospital Web site using the listed elements.

Assignment 1-600 word

Write a 1–3-page paper that explains each stage in the consumer buying process. State which stage you feel is the most critical and why.

The following stages comprise the consumer-buying process:

1. Need recognition.
2. Search for product information.
3. Product evaluation.
4. Product choice and purchase.
5. Post-purchase use and evaluation of product.
6. Disposal of the product.

Additional Requirements

• Include a title page and a references page.
• Include an introductory paragraph and a concluding paragraph.
• Include a minimum of three research resources.
• Follow APA guidelines for style and formatting.
• Ensure your finished assessment is 1–3 pages in length, excluding the title page and references page.

Assignment 3- 450 word

When GlaxoSmithKline launched Requip for restless legs syndrome (RLS), few consumers had heard of RLS, and some physicians were skeptical that a problem even existed (Whalen, 2006, para 1). Despite these problems, the drug is now very successful.

Should the marketing of a health care product that is not immediately recognized as responding to a health care need have more government oversight and control or be left to allow market forces to decide its value?

Write a 1–3-page assessment that includes the following:

• Explain the negative impact a drug can have on consumers in its early stages of launch into the marketplace.
• Evaluate marketing strategies of a health care product.
• Explain competitive analytical strategies utilized in the marketing of a pharmaceutical product.
• Explain how government oversight and control can impact the marketing of a pharmaceutical product.

Additional Requirements

• Include a title page and a references page.
• Include an introductory paragraph and a concluding paragraph.
• Include a minimum of three research resources.
• Follow APA guidelines for style and formatting.
• Ensure your finished assessment is 1–3 pages in length, excluding the title page and references page.

Reference

Whalen, J. (2006, October 26). How Glaxo marketed a malady to sell a drug; TV-ad blitz, physician onslaught are unleashed to inform about the little-known disorder. The Wall Street Journal (Eastern edition), B.2. Retrieved from http://online.wsj.com/news/articles/SB116174246339602800

Assignment 4- 1100 word

For this assessment, select a pharmaceutical company or a hospital and a product or service it provides. Write a 3–5-page assessment that contains the following:

• Marketing definition of the product or service.
• The idea-generation process utilized to market that product or service.
• The process of product design.
• The process of detail engineering.
• The process of market research.
• The process of marketing analysis.
• An analysis of internal sources of quantitative information utilized by health care companies in generating and commercializing new products.
• An analysis of the internal sources of qualitative information utilized by health care companies in generating and commercializing new products.

Next, select one of the following eight steps to develop a new product (Brands & Company, 2014). In your opinion, which of the following steps is most important to your product or service? Explain why.

1. Generating.
2. Screening the idea.
3. Testing the concept.
4. Business analytics.
5. Beta/marketability tests.
6. Technicalities and product development.
7. Commercialize.
8. Post-launch review and perfect pricing.

Additional Requirements

• Include a title page and a references page.
• Include an introductory paragraph and a concluding paragraph.
• Include a minimum of three research resources.
• Follow APA guidelines for style and formatting.
• Ensure your finished assessment is 3–5 pages in length, excluding the title page and references page.

Reference

Brands & Company, LLC. (2014). 8 step process perfects new product development. Retrieved from http://www.innovationcoach.com/8-step-process-perfects-product-development.html