In the world of trendsetting fashion, instinct and marketing savvy are prerequisites to success. Jordan Ellis had both. During 2015, his international casual-wear company, Encore, rocketed to $300 million in sales after 10 years in business. His fashion line covered the young woman from head to toe with hats, sweaters, dresses, blouses, skirts, pants, sweatshirts, socks, and shoes. The Encore shops are now a standard feature in every town in New Zealand.
Encore had made it. The company’s historical growth was so spectacular that no one could have predicted it. However, securities analysts speculated that Encore could not keep up the pace. They warned that competition is fierce in the fashion industry and that the firm might encounter little or no growth in the future. They estimated that shareholders also should expect no growth in future dividends.
. List at least 5 points that are important to ensure communication delivers on customer needs, expectations and priorities. (5 marks)
2. It is important that staff should deliver an outstanding customer experience at all times. What are the specific behavioural competencies that this requires and how would this be measured? (5 marks)
3. Using information provided in Unit 2, it is important that an organisation continually improves. How might an organisation collect information to facilitate this? (3 marks)
4. There are many laws that regulate the way businesses may provide service to a client. Why is this important and what is your responsibility? (3 marks)
5. Write a short guide regarding customer service that you would use, as a mortgage broker, to look after a customer. Your guide should not be more than 5 pages (approximately 2,500 words) and should include the following poin
“Computers are useless. They can only give you answers. ” (Pablo Picasso)
Explain what is meant by this statement. Argue to the contrary. What are the real limits of technology