Case Study

Latureae-BriefingDoc.docx
July 18, 2019
1
Introduction
Latureae is a health and wellness company with a difference, bringing wellness to everybody.
Latureae was established in 2000, at the start of the new millennium which, the firm believes, was a great
sign for a bright future in wellness. With a national manufacturing, distribution, and an advisory arm and a
strong culture for education and customer engagement, Latureae is well placed to service the wellness needs
of all Australians. It develops products and services to deliver a natural approach to health, based on in-depth
expertise in vitamins, minerals, herbs and nutrients.
Objectives
Strategic organisational objectives are to:
 become a leader in the market through new innovations and product development
 maintain employee skills levels to grow the skill base through training and mentoring
 contribute to sustainable development, health and welfare of the communities we operate in
 maintain competitive edge by increasing market share.
 Use Technology to support and achieve the organisational strategic objectives
 Become a more agile organisation to remain competitive.
Operational objectives– over the next 12 months:
 Generate a 15% growth in revenues and earnings with a sustained marketing approach.
 Reduce employee turnover by 25% by introducing a new employee assistance program.
 Increase online sales volume by 15% in the next 12 months by increasing/developing social media
campaigns.
 Reduce packaging use by 20% over the next 12 months.
 Examine and redevelop data management to take the business forward into the next 5 years.
The following organisational chart details the hierarchical make-up of the Latureae company.
Latureae-BriefingDoc.docx
July 18, 2019
2
Customers
Our main corporate customers are supermarkets, specialist health food stores and health care professionals
who work with patients and clients to maintain wellness. We also have an ecommerce income stream for
more mainstream products which don’t need as much professional support.
We serve around 100,000 customers every week and value every single one. We know they have endless
choices about where to spend their health dollar, we must work hard to reward their loyalty.
Suppliers
We work with local and national suppliers to gather the most sustainable, raw ingredients with the integrity
required to maintain our high production standards. We have over 2,000 suppliers currently with different
levels of organic status and supplier accreditation.
What’s in our future?
According to Startup Health, a leading New York City-based accelerator and networking platform, 2014 was
dubbed as “the year digital health broke out”. A record year for funding with $6.5 billion invested in new
healthcare ventures, a 125% increase over 2013. http://healthitmhealth.com/2016-year-digital-healthbubble/
Accessed 14/9/18
COO – Oscar
Seng
CFO – Francis CMO – Mark
Kipi Fung
Head of Sales –
Santos James
Production
Manager –
Percy Ramos
Head Customer
service – Cat
Abdul
People and
Teams – Pia
Tancred
CIO – India
Gonzales
Receivable Payables Payroll Supermarket
clients Retail clients Development
team Procurement Quality Supermarket
clients Retail clients
Senior Business
Analyst – Saul
Bryant
CEO – Edward
Karing
Latureae-BriefingDoc.docx
July 18, 2019
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What does this mean for Latureae?
Latureae’ s wide portfolio means we are ideal to meet the community need of these hot topics into the
medical mainstream:
 health reforms which disrupt business models
 an aging population who are demanding more (and better) care
 the adoption of technology — such as wearables, data analytics,CRM, SCM and enterprise system
 practitioner only healthcare options.
In line with our mission of – Wellness for everybody – we plan to develop:
 a new professional product range of supplements for medical practitioners
 an updated ‘Accessible’ product range for every day wellness and beneficial health supplements for
the whole family.
 Technology solutions and products that can support the development and rollout of the new
product ranges.

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