Question to analyze: Hilton – Can you quantify the value of the HHonors program to Hilton? If so, how does the value of the program compare to the cost of the program?


Cases will be graded based upon the following set of criteria:

  • Content (80 possible points)

Included here is whether you have substantially and fully examined all of the issues, problems and alternatives and fully understand all aspects of the case question. Have you presented realistic alternatives, realistic objectives, and sound implementation strategies (as appropriate) for the case question? If specific calculations are required, have you fully addressed what was requested?

  • Presentation (20 possible points)

Included here is the layout, content, and readability of your case question analysis. Encompasses items such as applicable Excel® slides, situation analysis, problem definition, alternatives, analytical tables and recommendations. Additionally, this takes into account the professionalism of your case question presentation.

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