Business Environment

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Assessment Task
Critically analyse stakeholder theory in a real-life business or a project setting, with specific emphasis on
relevant internal and external environment factors. In doing so, you are required to employ a stakeholder
matrix and mapping techniques to determine the extent of stakeholder influence and interest.
Context
Stakeholder analysis is a technique for identifying stakeholders and analysing their roles in a given business or
project scenario. The aim of the analysis is to map out and manage the stakeholders’ level of influence and
degree of interest. Stakeholder analysis can also be used to assess the relationships between different
stakeholders, as well as the issues they care about in the internal and external business environments.
Internal stakeholders are individuals or groups who are directly involved in a business/project and includes
owners, board members, managers, employees, and investors. External stakeholders, such as customers,
suppliers, competitors, society and government are stakeholders who are indirectly impacted and influenced
by the business or project activities. Understanding both internal and external stakeholders of a
business/project is important as it helps to:
engage and enhance communication with relevant stakeholders
reduce/prevent/manage risks, and identify opportunities
improve internal stakeholder commitment, and
improve business reputation amongst external stakeholders.
Instructions
1. Selection of the business or a project scenario
You are required to select a verifiable real-life business organisation or a specific business project in
an industry related to your course of study/area of specialisation
(e.g., MGPM, MEM, MBA, MBIS,
GCBA)
.

ASSESSMENT 2 BRIEF
Subject Code and Title MGT501 – Business Environment
Assessment Internal and External Stakeholder Analysis
Individual/Group Individual
Length Up to 2,500 words
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of
the task below include:
c. Analyse and synthesise the fundamentals of business practices in
the contemporary environment.
d. Construct and justify a professional value proposition as a
business practitioner.
Submission 12 Week Duration: Due by 11:55pm AEST/AEDT, Sunday end of Module 5.2
(Week 10)
6 Week Duration: Due by 11:55pm AEST/AEDT, Sunday, end of Module 5.2
(Week 5)
Weighting 50%
Total Marks 100

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The chosen business/project can be one that you have worked for or would like to work for in the
future. Please note that the chosen business/project MUST be approved by your Learning Facilitator
before it can be used in your Assessment 2 Discussion Forum activities, and Assessment 2 Report.
2. Assessment 2 Discussion Forum activity
As a crucial aspect of Assessment 2 report, you are REQUIRED to complete the following discussion
forum learning activities
in Modules 3.1, 3.2, 4.1 and 4.2:
o Module 3.1 Learning Activity 1 Assessment 2 Discussion Forum Topic 1
o Module 3.2 Learning Activity 1 Assessment 2 Discussion Forum Topic 2
o Module 4.1 Learning Activity 1 Assessment 2 Discussion Forum Topic 3
o Module 4.2 Learning Activity 1 Assessment 2 Discussion Forum Topic 4
Each of these learning activities requires you to address a given topic as it relates to your chosen
business organisation or project, and subsequently post your responses in relevant discussion
forums. In addition, on each Discussion Forum topic, you are also required to comment on the
response posted by one of your peers in a dissimilar industry and business/project.
It is very important to NOTE that completion of these four discussion forum activities will help you to
build up information and resources required for your Assessment 2 Report (stakeholder analysis).
Please refer to Modules 3.1, 3.2, 4.1 and 4.2 Learning Activities sections for more information about
completing these learning activities.
Please NOTE that your contributions to the Assessment 2
Discussion Forum learning activities will be graded as part of your Assessment 2 Report (see
assessment 2 rubric for more details).
3. Based on the selected business organisation or project, you are required to write an up to 2500-word
report on its internal and external stakeholder analysis
.
Please note that the business or the project selected for Assessment 2 Discussion Forum Topics (1-4)
must be the same as the business/project selected for the stakeholder analysis report. Failure to
adhere to this requirement may result to a zero grade in Assessment 2.
4. The stakeholder analysis report should address the following points:
Identify and analyse the functional areas of the business/project.
Scan the macroeconomy for recent developments and comment on the future economic
outlook of the business. Based on verifiable evidence, discussion MUST include the current
macroeconomic environment, industry outlook and competition landscape.
Identify the important internal and external stakeholders, and comment on their interests and
level of engagement in the business/project.
Create a stakeholder matrix, and corresponding stakeholder mappings.
From the discussion forums, choose a peer’s contribution, which MUST be in an unrelated
industry and business/project to yours. Then, compare your industry and business/project
against that of your chosen peer’s.
NOTE: if your assessment is on a project, it MUST be compared against another project in an
unrelated industry.
You are required to support your observations, statements and claims with relevant
theoretical and conceptual frameworks, including evidence from credible sources.
Note: PESTEL and Porter’s 5 Forces are good tools to help you identify most of the
external stakeholders.
5. Structure and format of the report
Your individual stakeholder analysis should follow standard report structure and include the
following:
Cover page: You may use the formal Torrens University coversheet. Or a simple one with student
details (student name, ID, Subject code & name, Assessment number and title, Lecturer/LF).

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Executive Summary: Provide a concise summary of the report in bullet points.
Introduction: The aim of the report, and background information about the selected
business/project.
Main body:
o Identify the functional areas of the business/project.
o Present the macroeconomic scenario and outlook.
o Identify internal and external stakeholders, and their roles.
o Identify the nature and degree of main stakeholders’ interests, and implications of
conflicting interests.
o Identify the level of the main stakeholders’ influence.
o Create a stakeholder matrix, and corresponding stakeholder mappings.
o From the discussion forums, choose a peer’s contribution, which MUST be in a
dissimilar industry and business/project to yours. Against your peer’s:
– Compare your industry and business/project operations; analyse the
competition landscape, and
– Identify the main points of stakeholder dissimilarities, and analyse the
differences in their interests and influences.
Conclusion: summarise the aim and findings of the report. There should not be any new information
that was not captured in the introduction and main body in the conclusion
References
Appendices
You are REQUIRED to include the responses of the Discussion Forum activities (i.e., your responses,
and critique of your peer’s responses)
as Appendix. (Note: You can copy/screenshot and paste your
Discussion Forum activities in the appendices).
Referencing
Please review and provide a minimum of 15 reference sources — ten (10) academic (textbooks and
peer-reviewed journal articles) and five (5) other (newspaper articles, business/trade publications,
and substantiated website publications) sources.
Please note that references to ‘Wikipedia’ or similar unsubstantiated sources are not acceptable.
Use APA (7
th ed.) referencing style for both in-text citations and reference listing. Please see more
information on referencing in the
Academic Skills webpage.
Submission Instructions
Submit your Internal and External Stakeholder Analysis report via the Assessment link in the main navigation
menu in MGT501 Business Environment. The Learning Facilitator will provide feedback via the Grade Centre in
the LMS portal. Feedback can be viewed in My Grades.
Academic Integrity Declaration
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced
and academically written according to the
Academic Writing Guide. Students also need to have read and be
aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for
academic misconduct. These are
viewable online.
Students MUST also keep a copy of all submitted materials and any assessment drafts.
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Assessment Rubric

Assessment Attributes Fail
(Yet to achieve minimum
standard)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75-84%
High Distinction
(Exceptional)
85-100%
Knowledge and
understanding
Understands theories
and concepts relevant
to the stakeholder
analysis
Percentage for this
criterion – 30%
Limited understanding of
required concepts and
knowledge.
Key components of the
assignment are not
addressed.
Knowledge or
understanding of the
concepts and theory.
Resembles a recall or
summary of key ideas.
Often confuses assertion of
personal opinion with
information substantiated
by evidence from the
research/course materials.
Thorough knowledge or
understanding of the
concepts and theory.
Supports personal opinion
and information
substantiated by evidence
from the research/course
materials.
Demonstrates a capacity to
explain and apply relevant
concepts.
Highly developed
understanding of the
concepts and theory.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
research/course materials
and extended reading.
Well demonstrated
capacity to explain and
apply relevant concepts.
A sophisticated
understanding of the theory.
Systematically and critically
discriminates between
assertion of personal opinion
and information
substantiated by robust
evidence from the
research/course materials
and extended reading.
Mastery of concepts and
application to new
situations/further learning.
Contribution to the
discussion forum
Provides thoughtful
and relevant
contributions to
discussion topics and
activities.
Percentage for this
criterion – 20%
Never posted any
messages or rarely posts
with occasional activity.
Demonstrates little/limited
understanding of the
topics. Entries are
simple/short and are
mostly irrelevant to the
events.
Lacks insight, depth, or is
superficial. Does not
express opinion clearly.
Demonstrates a basic
understanding of the topics.
Entries are typically short,
provide some insight/depth,
and are connected to the
events, topic, or activity.
May contain some irrelevant
material.
Some personal opinion is
expressed and is generally
relevant to the task.
Demonstrates a good
understanding of the
discussion topics. Insightful
entries with depth are
connected to the events,
topic, or activity, and
related to the task.
Personal opinion is
expressed in an
appropriate style.
Demonstrates a thorough
understanding of the
discussion topics. Insightful
entries connected to the
events, topic, or activity.
Relates events, learning
activities, and processes to
the purpose of the activity
and outcomes.
Personal opinion is
expressed in an appropriate
style and is clearly related to
the topic, activity, or
process. Provides links to

MGT501_Assessment _2_Brief_Internal and External Stakeholder Analysis_Module Due_5.2 Page 5 of 6

supporting material.
Analysis and
application with
synthesis of new
knowledge
Demonstrates a clear
understanding of the
practical applications
and implications of
relevant theories and
concepts.
Percentage for this
criterion – 30%
Limited synthesis and
analysis. Limited
application based upon
analysis.
Demonstrated analysis and
synthesis of new
knowledge with
application. Shows the
ability to interpret relevant
information and literature.
Well-developed analysis and
synthesis with application of
recommendations linked to
analysis/synthesis.
Thoroughly developed and
creative analysis and
synthesis with application
of pretested models
and/or independently
developed models and
justified recommendations
linked to
analysis/synthesis.
Highly sophisticated and
creative analysis, synthesis
of new with existing
knowledge.
Strong application by way of
pretested models and/or
independently developed
models.
Recommendations are
clearly justified based on the
analysis/synthesis,
applying
knowledge to new
situations/other cases.
Use of academic and
discipline conventions
Meets the
requirements outlined
in the assignment brief.
Well-structured report
with clear flow of ideas
Appropriate use of
credible resources.
Correct citation of key
resources using APA
referencing
Percentage for this
criterion – 20%
Poorly written. Does not
adhere to the assignment
brief.
Difficult to understand
for audience; no
logical/clear structure;
poor flow of ideas.
Argument lacks
supporting evidence.
Audience cannot follow
the line of reasoning.
Inconsistent and
inadequate use of good
quality, credible, and
relevant resources to
support and develop
Written according to the
academic genre.
Information, arguments,
and evidence are
presented in a way that is
not always clear and
logical. Line of reasoning is
often difficult to follow.
Consistent use of credible
and relevant research
sources to support and
develop ideas, but these
are not always explicit or
well developed.
Little use of in-text
referencing, or inadequate
Written according to the
academic genre.
Information, arguments, and
evidence are well presented,
with a mostly clear flow of
ideas and arguments. Line of
reasoning is easy to follow.
Good use of in-text
referencing and appropriate
number of references used
and listed in the reference
list.
Minor errors in using the
APA style.
Well-written and adheres
to the academic genre.
Information, arguments,
and evidence are very well
presented. The
presentation is logical,
clear and well supported
by evidence.
Very good use of in-text
referencing. All in-text
references match with
references listed.
No mistakes in using the
APA style.
Expertly written and adheres
to the academic genre.
Expertly presented; the
presentation is logical,
persuasive, and well
supported by evidence,
demonstrating a clear flow
of ideas and arguments.
Engages and sustains the
audience’s interest in the
topic.
Excellent and meticulous use
of in-text referencing. All in
text references match the
references listed in the

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ideas.
No use of in-text
references, or no
reference list. Many
mistakes in using the APA
style.
references consulted and
added to references. Some
mistakes in using APA
style.
reference list.
No mistakes in using the APA
style.