BLUE OCEAN STRATEGY

Research Topic : BLUE OCEAN STRATEGY

RESEARCH PROJECT OUTLINE

THE PURPOSE:

This project intends to have you practice your academic research and writing skills. You are required to conduct a literature review of the relevant academic Strategy literature. You will analyze select academic articles from the literature, synthesize your findings and provide conclusions regarding the topic using APA academic writing and citation format.

General Research Paper outline should be as follows:

Cover Page

Table of Contents

Executive Summary

1. Introduction
2. Main Findings and headings about the topic

1. Heading 1
   1. Subheading 1
      1. Subsubheading 1
      2. Subsuheading 2
   2. Subheading 2
   3. Subheading 3
2. Heading 2
3. Heading 3

1. How it related to Strategic Management based on the knowledge earned in the course
2. Conclusion
3. References
4. Appendices if any.

You should utilise at least 15-20 articles.