Analysing the marketing environment

Activity: Analysing the marketing environment (Stakeholders)

Source: Whittaker et al (2020, p. 133)

Whittington, Regnér, P., Angwin, D., Johnson, G., Scholes, K., Evans, J., Kerridge, C., & Johnson, G. (2020). Exploring strategy : text and cases. (Twelfth edition / Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes with the assistance of Jason Evans, Clive Kerridge.). Pearson.

Sleeping Giants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Players
Irrelevants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gadflies